Persona-based email automation. Persona: potential students with an expressed interest in a degree in cinema, has clicked on a paid ad from social media or from search and requested more information.

The CTA for this email is to apply to the college. The email features a video message to the student from the school’s President.

This is the second email of a series of 12 that are sent in the 6 weeks after a student requests more information about a degree program. This nurture workflow is designed to convert a new lead into an applicant by providing valuable information about the degree program, the culture of the college, the unique differentiators of the college, and to built engagement.