About Me

Hi, I am Casey Sullivan

I am a full-stack marketing leader who works with startups to help them develop and execute effective growth strategies. With more than a dozen years of experience as an entrepreneur and marketing leader, Casey knows how to build brands, generate demand, lead teams and accelerate growth. 

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Resume

Casey has led marketing efforts at tech startups Mobile Coach, Change Anything, and Unalisys. At Mobile Coach, Casey led marketing efforts, which accelerated revenue growth of 40% annually and reduced CAC by 27%. Casey is also the cofounder of Blue Market, a DTC ecommerce company, where he manages the company’s P&L, HR, and multiple internally developed brands and products.

Casey is an award winning writer and published author. He has also presented at conferences and been a finalist in several startup competitions (Ignite Clean Energy 2008, MIT Clean Energy 100k 2008, Grow America 2012). 

Casey holds an MBA from the Isenberg School of Management at UMass Amherst and a BA in History from Brigham Young University. While Casey grew up in Florida, he now loves living among the mountains of Utah with his wife and three kids. Casey is an avid road and trail runner and backpacker/hiker. He also volunteers as a soccer coach for several youth teams.

Experience

  • Brigham Young University, MBA Program Marketing Operations, 2022 to Present

  • Edcura/CCH, Marketing Director, 2021 to 2022

  • Mobile Coach, Marketing Director, 2016 to 2020

  • Blue Market, President/Co-founder, 2012 to 2017

  • Change Anything, Marketing Manager, 2011

  • Unalisys, Marketing Director, 2009 to 2010

Education

  • University of Massachusetts, MBA

  • Brigham Young University, BA

  • Brigham Young University, Idaho, AS

Certifications

  • Hubspot Inbound Marketing

Tech Stack

  • CRM
    • Pipedrive
    • Salesforce
    • Hubspot
  • Email Marketing and Automation
    • Hubspot
    • Active Campaign
    • Yesware
    • Prospect.io
    • Zapier
  • Web Analytics and SEO
    • Google Analytics
    • Google Tag Manager
    • Google Search Console
    • Hotjar
    • SEMRush
    • Ubersuggest
  • Content Management Systems (CMS)
    • WordPress
    • Unbounce
    • Leadpages
  • Other
    • G-Suite
    • MS Office
    • Adobe CC
    • HTML5 & CSS3
    • SQL