Persona-based email automation. Persona: high school senior graduating in 2022, interested in a degree in cinema, has clicked on a paid ad from social media or from search and requested more information. The CTA for this email is to download a PDF of the degree program guide. This is the first email of a series…
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This is a quick overview of the marketing work that I have led and been a part of over the past several years with Edcura/CCH and with Mobile Coach. It provides several examples of work from ads and content, to results, and the marketing technologies that I have worked with.
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Description Edcura Edcura is a private equity backed higher education services and technology company that partners with leading colleges and universities to provide marketing, enrollment management, strategic, administrative, and online services. Edcura’s mission is to help non-profit colleges that are uniquely positioned in their space to grow enrollment and improve help educational outcomes. Drawing from…
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A webinar I produced and marketed with a partner company. (2020)
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Examples of some of the videos produced as part of the marketing efforts at Mobile Coach. (2016-2020)
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A gallery of several collaterals created for Change Anything including case studies, white papers, posters, and others. (2011)
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Coordinated six to eight in-person events per year, handling all marketing, staffing and logistics for events. (2017-2020)
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Five examples of case studies I put together during my time at Mobile Coach. (2020)
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Process for creating a display ad to run in a popular newsletter. (2019-2020)
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