Round 1

We bought an 8-week run of display ads in a popular newsletter for one of our target markets. During brainstorming sessions we came up with several ideas for what the ad would contain. These mockups represent the favorite results from that brainstorming session.

Round 2

In this round we eliminated some ideas from contention and made some modifications to ideas we liked.

Round 3

I made mockups of the newsletter that would contain the ad for several of the favorites to see how they would display in the context that the users would see them.