CCH Paid Advertising Gallery
An assortment of the display, social, and video ads the marketing team and vendor created for CCH. Video
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Persona Based Email Campaign 2
Persona-based email automation. Persona: potential students with an expressed interest in a degree in cinema, has clicked on a paid ad from social media or from search and requested more information. The CTA for this email is to apply to the college. The email features a video message to the student from the school’s President.…
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Leveraging Video Content
These are some of the examples of videos that the marketing team and I have produced. These videos feature the voices of our students, faculty, and staff and focus on core messaging around community, storytelling, and service.
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Program Guide
This is the new BFA in Cinema program guide we developed for the 70th anniversary of the school. We added new features to make the guide more interactive like QR codes and video messages to students.
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Persona Based Email Campaign 1
Persona-based email automation. Persona: high school senior graduating in 2022, interested in a degree in cinema, has clicked on a paid ad from social media or from search and requested more information. The CTA for this email is to download a PDF of the degree program guide. This is the first email of a series…
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